This public notice from Upstox highlights a rise in impersonation scams involving fake apps, websites, and social media accounts.Investors are advised to verify all communications and only conduct transactions through official Upstox channels.SEBI has introduced a Verified App Label Initiative to help investors identify legitimate financial apps on the Google Play Store.Suspicious activity can be reported via email to cybersafety@upstox.com or by contacting their official support team.