NEW DELHI FOOD regulator FSSAI has issued notices to six beverage firms, including Red Bull and PepsiCo India, that sells en-ergy drinks for misbranding and misleading claims. Food Safety and Standards Authority of India (FSSAI) has "issued notices to sev-eral beverage brands claim-ing to be energy drinks' for misbranding and misleading claims", the regulator said in a post on social media plat-form Instagram on Wednes-day. Red The six brands are Bull Energy Drink, Pepsico's Adrenaline Rush Energy Drink, Reliance Consumer Products' 'Campa Energy Drink Gold Boost', Sting Energy Drink, Hell En-ergy and Coca-Cola-backed Monster Energy. Comments could not be obtained imme-diately from the six brands. FSSAI noted that it has not notified any standard for "En-ergy Drink" or similar prod-ucts. The regulator stated that these brands have "mar-keted using descriptors such as 'energy drink on product branding and labelling." The FSSAI further said that the Food Category System under the FSS Regulations is not intended for product naming or labelling purposes. "Func-tional or therapeutic claims, including but not limited to 'vitalizes body and mind', 'enhancing focus', 'boost en-ergy levels', 'aid in general weakness', or similar condi-tions, are not permissible for food products under the FSS Act 2006 and the Rules and Regulations made thereun-der," the regulator said. Of late, FSSAI has issued notices to many food business opera-tors (FBOs) for misbranding as well as misleading claims and advertisements. It has also issued notices based on consumer complaints. For the last few months, the food regulator has been informing consumers about these notic-es through various social me-dia platforms, such as X and Instagram, as part of its ob-jective to ensure food safety.