About the job Join Tatilsepeti.com, Turkey's first tourism portal ! Founded in 2002, Tatilsepeti.com brings together travel agencies, enabling vacationers to easily access detailed information about hotels. Constantly innovating and operating with a 100% customer satisfaction approach, it is one of the leading brands in its sector. Would you like to be a part of our ever-growing and developing team? We are looking for a " User Experience Specialist " with the following qualifications to join our Software - Product and Business Development department! GENERAL QUALIFICATIONS Graduates from relevant departments of universities, At least 3 years of experience, Experienced in product and brand management, and customer experience. Proficient in user-centered design methodology and adopting a qualitative and quantitative data-driven working approach, Proficient in Google Analytics, UI/UX Design, and Jira. Hotjar has experience in Heat Maps, Benchmark Analysis, Competitor Analysis, and Usable Testing areas. Strong communication skills and analytical ability, Proficient in MS Office programs. Has a good command of the English language. JOB DESCRIPTION Defining customer needs for products and features, creating user flows and use cases, Transforming research findings into actionable insights and communicating them to other teams through presentations and wireframes. Generating action reports using research tools such as Hotjar, Heatmap, Mouse Click, Google Analytics, etc. Implementing strategies that improve conversion rates, leading the A/B testing program, and increasing conversion and new user rates, To evaluate user feedback and provide suggestions to improve usability and user experience, To improve performance metrics, formulate hypotheses for A/B testing. To formulate hypotheses for improving conversion rates on desktop, mobile web, and mobile applications. Creating and executing proactive research plans and selecting the best methodology. Partnering with UX designers, product managers, and other stakeholders to define the UX research vision and roadmap. Creating strategies for new customer paths leading to conversion, including new landing pages, signup optimization, in-product messaging, and special promotional offers. Analyzing performance metrics for the entire customer journey/experience across all existing platforms. Are you ready to embark on your career journey with Tatilsepeti.com? Join us by applying today, let's grow and achieve success together! Tatilsepeti Human Resources Team