About the job We create amazing HR-tech tools for recruiters, used by Sber, Yandex, VK, MTS, and dozens of other great companies. 💙 Our flagship product, Podbor, helps find IT talent using AI: it already analyzes 8+ million resumes and identifies exactly the right candidates. 💚 Shchavel is our new AI sourcer that finds and contacts candidates automatically. 🩷 We also have our own media outlet and recruiter community, Recrutach (@recrutach). There, we teach and joke about hiring. In our small team there is a minimum of bureaucracy and a maximum of freedom. Who are we looking for? We're looking for a marketer to handle lead generation. We need a strategist who's ready to hit the ground running: quickly formulate a plan and execute it. We need someone who's not afraid of ambitious goals and can handle a lot of things independently. If you enjoy challenges and the drive of a startup, welcome—we're just the person for you. What lies ahead for you Develop and implement a marketing strategy. Quickly test hypotheses, find effective tactics, and avoid getting stuck. Work with various channels and launch in-house campaigns. From email newsletters and content funnels to webinars, partnerships, and special projects. Forecast the actual number of monthly leads from marketing and close the plan . Monitor analytics. Calculate conversion rates (CR) at each stage of the funnel, distinguish MQL from SQL, and understand retention, LTV, and cost per lead and customer. Increase brand awareness. Develop and implement activities that will make Podbor and Shchavel known in the HR community. These could include partnership projects, speaking engagements, or viral case studies. Work with media planning and budgets : spend money so that the company has a positive ROMI. About you You are a proactive and independent specialist who is good with numbers. You have experience in B2B or SaaS marketing. You have real-world examples under your belt: launching marketing from scratch or scaling a product. It's important to us that you've done something similar before and know the right direction. You understand growth tools. You know how to set up Telegram Ads, build content funnels, and organize webinars. You've worked with tools like Carrot Quest. You're familiar with Tilda, Google Analytics, and Yandex Metrica. You know how to generate leads on a limited budget. It's not hard for you to come up with an interesting and creative campaign based on numbers. Team player : you're able to work with a designer and editor. You communicate the task, motivate, and oversee the process to ensure the final result. How to respond Send your portfolio to Telegram @v_angelina