About the job We are seeking a senior creative copywriter who can lead the full cycle of creative ideas, texts, and digital concepts for Yandex Go services in the CIS markets. What tasks await you? Development of creative strategy and content You will generate ideas, mechanics, and semantic concepts for digital campaigns, branding, and social media, and use these to write scripts, slogans, naming, SMM and email texts, and create presentations. Team and process management You will manage local copywriters and contractors in the CIS countries and build a systematic creative development process: from launch and deadline monitoring to evaluating effectiveness and adapting to different markets. Content adaptation You'll need to deeply analyze local cultural codes, trends, and values ​​to quickly adapt content. You'll also be aware of product nuances, TOVs, and legal and market restrictions to ensure product accuracy. Development of hypotheses You will be actively interacting with the team, conducting brainstorming sessions, putting forward and testing new hypotheses and ideas, and working in multitasking mode. We are waiting for you Have worked as a creative copywriter or creator in an advertising agency, IT, digital sphere, or brand team for at least five years We are ready to share a portfolio with strong projects, custom approaches, and diverse texts in the digital sphere, media, social networks, and branding. You have a high level of English and an impeccable command of Russian, and are literate. You use creative, out-of-the-box thinking, manage your time, and meet deadlines. You can explain complex things clearly and make simple things vivid. You understand how to work with digital channels and social networks, and you quickly adapt to trends and technologies. You know the basics of marketing, branding, and digital tools You can confidently present and justify your decisions It will be a plus if you Have experience in product communications or UX writing Worked with data, hypotheses, and A/B testing in copywriting Worked as an art or creative lead on projects