About the job Responsibilities: Development of a communications strategy for markets, testing of communications hypotheses and funnels, adapting them for the macro-regional market: CTA, KV; Digital campaign management and influencer marketing: launch, update, post-evaluation; Sales team training, marketing, professional community, constant updates on the current situation with diagnostics and test strips; Developing, in conjunction with the macro-region, a diagnostic strategy and test strips in the professional community channel, program support; Integration with the e-com team: launch of a test strip in e-com (content, promotion strategy); Technical support for diagnostics during the market launch: mechanic management (free access via code, prizes for uploading a receipt); Maintaining a CRM database from the point of view of meanings: testing conversion funnels, supporting communication with users; Collaboration with key clients of the macro-region: special projects, integration. Requirements: Higher education (marketing, management); 1-3 years of experience in marketing, event management or PR; High level of communication and presentation skills; Analytical skills, ability to digitize the results of your work; Readiness for a large number of routine and operational tasks, proactive approach, positive thinking; Desire to develop in branding and marketing. Conditions: Work in an entrepreneurial environment with the opportunity to implement the most daring ideas; Opportunity for professional development (advanced program of corporate and individual training for employees); Voluntary health insurance + dentistry after passing the probationary period; Competitive income level in the form of salary + bonuses (conditions will be discussed with the successful candidate individually); Official registration in accordance with the Labor Code of the Russian Federation; Meal compensation, discounts from partners, corporate sports; Corporate wellbeing program; A vibrant corporate life and volunteer activities; An office with a panoramic view of Moscow, 5 minutes from the Smolenskaya metro station and the Lotte Plaza business center.