🔄 Tanishq Gold Exchange Program: “Old Gold, New India” A national initiative by Tanishq, from the House of Tata, highlighting the brand’s commitment to value, purity, and India’s economic growth. 💰 Key Offer & Purity Zero-Deduction Exchange: For the first time, Tanishq is offering 0% deduction on old gold of any karatage, even as low as 9KT. Purpose: Encourages households to convert unused or old gold into modern, fresh designs. Pure & Transparent Process: Supported by the brand’s well-known 100% transparency—including Karatmeter purity checks and a clear, step-by-step melting and evaluation process. 🇮🇳 National Initiative & Symbolism Campaign Vision: Under the theme “Old Gold, New India,” the initiative highlights the fact that 99% of India’s gold is imported. National Contribution: Exchanging old gold helps customers unlock value while contributing to reduced gold imports—supporting India’s long-term economic goals. Face of the Campaign: Cricket icon Sachin Tendulkar reinforces the initiative with themes of trust, honesty, and national pride. 💡 Program Highlights (Based on Public Details) Accepts gold from 9KT to 22KT, purchased from any jeweller. Old gold can be exchanged for new gold or diamond jewellery across Tanishq stores. A meaningful blend of personal benefit and national responsibility, rooted in transparency and trust.