The International Soap & Detergent Expo, organized annually by Incense Media, stands as the premier and largest business-to-business (B2B) trade show in India dedicated to the Soap, Detergent, Toiletries, Home care, and Cleaning products industries. This influential event is a critical marketplace for the ₹25,000+ Crore Indian home care market, gathering the entire industry ecosystem under one roof. The Expo focuses on showcasing a diverse range of products, services, and technologies, including finished products (soaps, liquid detergents, hand washes, toiletries, home cleaners), raw materials (surfactants, SLES, LABSA, soap noodles, fragrances, aromatic chemicals), manufacturing machinery and equipment, packaging solutions (printing, containers), and related business services (logistics, finance).