Following its debut in Singapore, Beauty Bakery 2025 is coming to New York City — a global K-beauty pop-up celebrating creativity, culture, and community. At Beauty Bakery, beauty is more than a look — it’s a recipe. This immersive experience brings together iconic and emerging Korean beauty brands with beloved creators to share their “Beauty Recipes”: the stories, rituals, and routines that shape their confidence and self-expression. For the NYC edition, four leading creators — AmyFlamy, Evelyn Ha, Erica Ha, and Haleyybaylee — each curate their own Beauty Recipe Zone, inspired by their unique personalities and approach to beauty. Every space offers a window into their world, featuring exclusive product selections, thoughtful storytelling, and interactive moments designed to inspire every visitor. EVENT HOURS December 9: Public hours 1 PM – 5 PM December 10–15: Daily hours 11 AM – 7 PM WHAT CUSTOMERS CAN EXPECT Up to 20% discount off select products The ‘Beauty Recipe Zones’ will have products available for up to 20% off regular retail price. Our first 100 Shoppers: Special brand package for the first 100 customers each day — the gift changes daily! Tiered Purchase Rewards Spend $70 → Receive a Free Gift (worth $70) Spend $100 → Receive a Free Gift (worth $100) Spend $150 → Receive a Free Gift (worth $150) Also, 20+ participating brands will offer their own items, mini-activities, and pop-up–only exclusives. Follow @beautybakery.official on TikTok & Instagram for daily updates and surprises. PARTICIPATING BRANDS The Face Shop, Dear Klairs, d’Alba, Medicube, Torriden, Isntree, UNOVE, Hince, Purito, Mixsoon, fwee, BRMUD, Bringgreen, Essenherb, House of Balance, Bano, Entropy, Colorgram, Keyth, and more! 📍21 Greene St 21 Greene Street New York, NY 10013 United States