Apple has increased the starting prices of MacBook and iPad models by 20-42 per cent compared to their launch prices across the globe, including India, mainly due to higher memory chip costs. The new price list on Apple India’s website shows that the company has increased the price of the MacBook Pro built on the M5 series chip by about 20 per cent. The price of the 14-inch MacBook Pro with the M5 Pro chip has been increased to Rs 2,99,900 per unit from the launch price of Rs 2,49,900 per unit.There has been a sharp rise in the price of the iPad Air. The basic model of the 13-inch iPad Air has increased by 41.22 per cent to Rs 1,19,900 per unit from Rs 84,900 per unit.