Steve Austin (born Steven James Anderson; December 18, 1964), also known by his ring name "Stone Cold" Steve Austin, is an American media personality, actor, producer and retired professional wrestler. He is signed to WWE, as an ambassador. Widely regarded as one of the greatest professional wrestlers of all time, he was integral to the development and success of the World Wrestling Federation (WWF, now known as WWE) during the Attitude Era, an industry boom period in the late 1990s and early 2000s.