Emina Jahovic (born 15 January 1982) is a Serbian singer-songwriter, model and actress. Born and raised in Novi Pazar, she rose to prominence through music festivals. Jahovic released her debut album in 2002, but acquired commercial success with her third record Vila in 2008. Arguably one of the most popular pop performers in the Slavic-speaking territories in the Balkans, she has been referred to as 'Pop princeza' (Pop Princess).She made her television debut in 2010 starring in Lale Devri as Lale Taskiran Ilgaz. In 2013, she was a judge on the X Factor Adria. Jahovic has also released her own perfume called Closer in 2014 and has her own cosmetic brand Yaemina.